Press kit
Kata for the press.
Kata is the personal health coach you talk to. You tell it about your day by chat, by voice or with a photo, and your words become structured health data: charts, plans and a memory that lives on your phone, not in a database of ours. Kata remembers everything. The company behind it cannot read any of it.
The name is 型, the form you practice until it becomes you. Kata is built and operated in Switzerland, where privacy is less a feature than a habit.
Fast facts
The facts.
- Name
- Kata, always written Kata, never KATA
- Tagline
- Personal Health Coach
- What it is
- An AI coach on the surface, a complete health system underneath: activity, nutrition, water, sleep, supplements, mind and physique
- Platforms
- iPhone, Android and the web, on the same day. The Apple Watch app and the widgets ship with the iPhone app
- Languages
- Six: English, German, French, Italian, Spanish and Swedish
- Company
- BSNS GmbH, Rotkreuz, Switzerland
- Founders
- Mégane Fritschi and Roman Fritschi, co-founders
- Business model
- A free core, forever; above it Kata Plus and Kata Unlimited, sold by the year with the per-month figure beside it, plus a monthly option, in CHF, EUR, USD or SEK
- Privacy model
- Local first: health data, chats and Kata’s memory live on the device; the single restore snapshot Kata stores, for the web app and the Android app, is encrypted on the device with a key Kata never receives
- Status
- Early access from the waitlist; the doors open soon, then Kata is open to everyone. Free for everyone until 15 November; from 16 November every account starts with 30 days of Kata Plus
Logo pack
The logo.
The lockup, the eight-dot heart and the wordmark, each as SVG and transparent PNG. Take single files below, or the whole pack as one zip.
Keep clear space around the lockup equal to the height of the heart. The lighter end of the sage gradient sits at the top: never flip it. Do not alter, recolor or add effects to the mark, and do not use it to imply endorsement or partnership. The brand is always written Kata, never KATA.
Imagery
The imagery.
Official Kata brand imagery, ready for print and online. Every file is an asset we actually ship; nothing here is mocked up for show. Please keep the captions honest, as given.
The founders
The people behind Kata.
Kata was co-founded by Mégane Fritschi and Roman Fritschi.
Mégane Fritschi comes from sales and marketing, with Christian Dior among the brands she worked for, and moved from London to Zurich. Kata was built around Mégane Fritschi’s own daily routine, and Kata speaks in an AI voice made from hers, with her consent. Roman Fritschi is a tech entrepreneur with a bachelor's degree in computer science, an agency background and product experience across fintech, legaltech, web3 and AI. He leads technology and product, and is managing director of BSNS GmbH, the Swiss company that builds and operates Kata.
They started Kata out of one conviction: health data belongs to the person it describes, on their own phone, not in someone else’s cloud.
Print portraits are available on request.
Press contact
Talk to us.
Press requests go to press@yourkata.com. A human reads every message, and we answer press requests within 24 hours.
Prefer a form? Use the contact form.
Story angles
Three ways in.
The privacy counter-model
A health app that cannot leak what it cannot read. Kata keeps health data on the phone, and the one restore snapshot it stores is sealed on the device with a key the company never receives, so there is nothing readable to hand over if asked. The safest health record may be the one only its owner can open.
Calm technology
Streaks that reward showing up, never guilt, no red badges. Kata replaces five dashboards with one short conversation a day, built around 型, the Japanese idea of a practiced form. Health tracking with a lower pulse.
Swiss indie versus Silicon Valley
A small Swiss company taking a position the giants cannot copy: their business models need the data Kata refuses to collect. Not David against Goliath, but David changing the rules.
Boilerplate
About Kata.
The standard paragraph, free to copy verbatim.
Kata is the personal health coach you talk to. Chat, voice and photo logging turn everyday words into structured health data: activity, nutrition, water, sleep, supplements and physique, with charts, plans and a coach that remembers. Kata is local-first: health data lives on the user’s device, and the single restore snapshot Kata stores, for the web app and the Android app, is encrypted on the device with a key Kata never receives. Kata is built and operated by BSNS GmbH in Rotkreuz, Switzerland. Kata opens in early access: the waitlist is open at yourkata.com and invites go out in order. The iPhone app, the Android app and the web app open on the same day. More at yourkata.com.
Kata is a brand of BSNS GmbH, Rotkreuz, Switzerland. The materials on this page may be used for editorial coverage of Kata. They may not be used to imply endorsement or partnership.