About
Built on a single idea.
Health does not respond to motivation. It responds to repetition. Everything about Kata, from the name to the way it is built, follows from taking that seriously.
The founders
It started with Mégane’s day.
Mégane comes from sales and marketing, with Christian Dior among the brands she worked for, and moved from London to Zurich. Sport, food and feeling well run through her days, and she ran her health out of whatever was at hand: ChatGPT for the thinking, an app and a subscription per area, the rest in a notes file. Every day she rebuilt the same picture from scratch. Roman, her husband, watched her do it and started building the one place she was assembling by hand. She is a founder of Kata, and Kata speaks in an AI voice made from hers.
“We built this for anyone, whatever shape their life is in and wherever they are starting from. A routine you can actually keep, and one that gets better the longer you keep it.”
Mégane Fritschi · Co-founder
Privacy, real data,
no hallucinations, no amnesia.
Roman is a tech entrepreneur with a bachelor's degree in computer science. While still a student, he built one of the first AI chatbots for a leading Swiss e-commerce business. The years since have gone into fintech, legaltech, web3 and AI: always the technology, the business and the marketing as one job.
Four rules were fixed before the first line of code: it stays private, the numbers are real, Kata does not invent, and it does not forget you.
“Your data is yours and it stays on your device. One place for training, food, sleep, supplements and whatever your watch already knows, and it learns you rather than the average person. No two Katas end up the same.”
Roman Fritschi · Co-founder
The name
Kata. The practiced form.
In Japanese budo, a kata (型) is a form practiced until it stops being effort and starts being you. Nobody masters one by being motivated. You master it by showing up.
Health works the same way. The protein at lunch, the water, the lights out by eleven: none of it is hard, all of it is repetitive, and every other app makes the repetition harder. Kata is the opposite bet.
The system holds the form.
You practice it.
The stance
It stays with you.
A coach only works if you can tell it everything, and you only do that when it stays between the two of you. So it does. Not a promise we hope to keep: the way it is built. The full picture is in your data.
On your device
Your chats, photos and health story live with you; the one backup we hold, for the web app and the Android app, is sealed with a key only you have.
Between the two of you
A coach only helps when you can tell it everything, in confidence.
Only what we need
We keep what it takes to run your account, and nothing in detail.
Built in, not promised
This is the architecture, not a policy we hope to honor.