Brand assets
Kata brand assets.
Everything you need to show Kata, in one download.
One zip: the logo in SVG and PNG for light and dark, the favicon and app icons for iPhone, Apple Watch and Android, the colors as text, JSON and swatches, and a note on the type.
The mark
Eight dots, one heart.
Health is never one thing. Training, food, water, sleep, recovery and the mind are each real on their own, and none of them works alone. So the mark is eight dots set in relation to each other, and the heart is what they make together.
Kata is the Japanese word for a form you practice until it becomes you. The dots are those repetitions: the day you logged, the set you finished, the night you slept.
Logo
The logo.
The lockup, the heart on its own and the wordmark, for light and dark grounds. Give the lockup one heart height of clear space, and never redraw, recolor or stretch it. One-color versions are in the pack.
Color
The colors.
Sage and Mineral Black carry the brand. Every area of the app owns one more pair, so you always know where you are.
The mark and every brand surface.
Ink, dark surfaces and the default button. Type is #2d3233, never pure black.
The area pairs.
Neutrals.
Every gradient stands on its strong end: strong at the bottom, the light end fully there at 72 percent and holding to the top. Light falls from above.
On contrast, plainly: measured where a centered label sits, white reaches 15.87 to 1 on the Mineral Black button but only 1.60 to 2.87 on the colored pairs, which is why the default button is black. Tags set each color’s own ink on a pale wash, at 4.62 to 4.78. Every figure is in colors.txt.
Type
Articulat CF.
One family, three roles. Figures that must line up use its fixed-width cut, Articulat CF Tab.
Tell Kata about your day.
Tell Kata about your day.
Tell Kata about your day.
The fonts are licensed, so they are not in the pack: fonts.txt names every cut and where to license it.
